Using the Internet to successfully market your business requires more effort than simply setting up a website. Careful analysis of your business goals and web marketing strategies will yield greater returns - as well as return customers. Improve search rankings. Increase traffic. Get more conversions. Make more money. Measure the results.
Search Engine Optimization
Search engines are ever-changing and increasingly show localized and personalized results. Increased competition continually challenges your place in the search results. Some of the fundamentals of traditional SEO still apply, such as research for keywords to target, implementing keywords into an appropriate structure, and getting people to link to you. The process begins with discussing your goals, targeting specific search keywords, and analyzing the competition. A content strategy can then be crafted, and specific website updates and improvements can be performed. SEO requires ongoing maintenance to stay competitive.
Online Advertising
Paid online advertising can take many forms. PPC ads (pay-per-click) and CPM ads (cost per 1000 impressions) are two common ad types. Ads may be text-based, image-based, or a combination of the two. It all begins with figuring out what you want to achieve, and then how to reach that goal. Paid ads are great for short-term campaigns, and can be set to work right away. We can manage multiple platforms, and have expertise with Google Ads.
Email Marketing
Email marketing is still one of the most effective means of communicating with your audience. Once you build an opt-in email list,
you are mostly sending to people who want to hear what you have to say. We’ll build your list and design a stellar email template, so your message is clear—a message your customers want to act on. Then, you can monitor the results of your email campaigns by tracking views and clicks, making any necessary adjustments along the way based on how your audience responds.
Market Research
Your brand and what you offer is part of a marketplace, both online and offline. The digital age offers a myriad of ways to research
your market that were unavailable in years past, including evaluating competitor websites, listening to online conversations,
and analyzing search data. We are researchers at heart and love to tackle new markets and score actionable insights.
Call 970-221-0082 today or fill out our contact form to request an initial consultation.