Internet Marketing & Search Engine Optimization (SEO)
Using the Internet to successfully market your business requires more effort than simply setting up a website. Careful analysis of your business goals and web marketing strategies will yield greater returns - as well as return customers. Improve search rankings. Increase traffic. Get more conversions. Make more money. Measure the results.
Search Engine Optimization
Search engines are ever-changing and increasingly show localized and personalized results. Increased competition continually challenges your place in the search results. Some of the fundamentals of traditional SEO still apply, such as research for keywords to target, implementing keywords into an appropriate structure, and getting people to link to you. The process begins with discussing your goals, targeting specific search keywords, and analyzing the competition. A content strategy can then be crafted, and specific website updates and improvements can be performed. SEO requires ongoing maintenance to stay competitive.
Paid online advertising can take many forms. PPC ads (pay-per-click) and CPM ads (cost per 1000 impressions) are two common ad types. Social media platforms like Facebook and Twitter have even more options, such as paying to try to get likes or clicks for a period of time. Ads may be text-based, image-based, or a combination of the two. It all begins with figuring out what you want to achieve, and then how to reach that goal. Paid ads are great for short-term campaigns, and can be set to work right away. We can manage multiple platforms, and have expertise with Google Ads.
Whether you need assistance with your social media strategy or want to outsource your effort, we can help. Today, you have the ability to publish to a virtual audience without the need to go through traditional gatekeepers like television and radio networks. Because everyone has that capability, it is vitally important that you remain focused on building the right audience, have a consistent publishing schedule, and know what you want to say, and why you want to say it.
Branding & PR
Your brand is not simply how you perceive yourself, but how people perceive you. It is based on how your company represents itself through appearance, words, and actions. Everything matters, from the look of your logo to the voice they hear answering the phone. Many small decisions and responses make up your public persona. Coordinating responses to perceptions is part of public relations, but so is getting out into the community to shape conversations and thus, perception. Marketing and communications are tightly integrated in successful companies, yet the challenges are even greater today due to the explosion of new online channels now available to your customers and competition. We will help you navigate this challenging landscape and assist in executing a sound public relations strategy.
"Review" websites like Yelp can be great resources for learning about businesses and making informed decisions. The reviews people post can be good, bad and, at times, unfair. Like it or not, people are sharing opinions about businesses like yours, and if you aren’t watching, it may be hurting your business. This is where we come in. We help manage your reputation online by paying attention, monitoring relevant review sites and coordinating actions that defuse the negative and ignite the positive.
Email marketing is still one of the most effective means of communicating with your audience. Once you build an opt-in email list,
you are mostly sending to people who want to hear what you have to say. We’ll build your list and design a stellar email template, so your message is clear—a message your customers want to act on. Then, you can monitor the results of your email campaigns by tracking views and clicks, making any necessary adjustments along the way based on how your audience responds.
Your brand and what you offer is part of a marketplace, both online and offline. The digital age offers a myriad of ways to research
your market that were unavailable in years past, including evaluating competitor websites, listening to online conversations,
and analyzing search data. We are researchers at heart and love to tackle new markets and score actionable insights.
Call 970-221-0082 today or fill out our contact form to request an initial consultation.